Advertisers simply don’t want their ads to appear next to this content

Google is cracking down on digital ads promoting false climate change claims or being used to make money from such content, hoping to limit revenue for climate change deniers and stop the spread of misinformation on its platforms, AP reports.

The company said in a blog post that the new policy will also apply to YouTube, which last week announced a sweeping crackdown of vaccine misinformation.

“We’ve heard directly from a growing number of our advertising and publisher partners who have expressed concerns about ads that run alongside or promote inaccurate claims about climate change,” Google said. “Advertisers simply don’t want their ads to appear next to this content.”

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