Soda sagas: Fresca goes hard as Coke plans to mix soft-drink brand with liquor
The taste of lymon meets grain alcohol as Coke teams up with Corona brewer to make, market new canned buzz-fizz
Fresca is the second non-alcoholic drink owned by Coke to be turned into a spiked version. In 2020, it successfully launched Topo Chico hard seltzer
. Imagery and nutritional information for Fresca Mixed hasn’t yet been released.
Constellation and Coke said they are launching the product as Fresca is “experiencing a surge in popularity,” because it’s zero-calorie and has no sugar, making the 64-year-old beverage an optimal choice as a mixer.
The companies didn’t reveal what flavors they’ll release, but they said that Fresca Mixed will be “inspired by recipes created by Fresca fans from around the globe.” One notable fan is Bravo host Andy Cohen, who commonly drinks a “Frequila”
on his show, which mixes tequila and a Fresca.
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