“Microsoft wants to increase the variety of intellectual property,” said Forrester analyst Will McKeon-White. “Their target is anyone and everybody who plays video games and they want to bring that to a wider audience.”
Microsoft stunned the gaming industry when it announced this week it would buy game publisher Activision Blizzard for $68.7 billion, a deal that would immediately make it a larger video-game company than Nintendo, AP reports.
Microsoft, maker of the Xbox gaming system, said the deal would be good for gamers and advance its ambitions for the metaverse — a vision for creating immersive virtual worlds for both work and play.
But what does the deal really mean for the millions of people who play video games, either on consoles or their phones? And will it actually happen at a time of increased government scrutiny over giant mergers in the U.S. and elsewhere?
“For the average person who is playing Candy Crush or anything else, there will probably be no changes at all,” said RBC analyst Rishi Jaluria.
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