The 16-team tournament had a projected global cumulative live viewership of 365 million — the most-watched women’s Euro ever.
A month after its Wembley Stadium finale, the Women’s Euro 2022 tournament keeps setting records, according to Front Office Sports.
UEFA revealed on Wednesday that across TV, out-of-home viewing, and streaming, the 16-team tournament had a projected global cumulative live viewership of 365 million — the most-watched women’s Euro ever.
The figure is more than double 2017’s viewership of 178 million and a 214% increase from the 2013 tournament, which scored 116 million viewers.
The Women’s Euro 2022 was also the best attended in history with an average 18,544 fans, and a record aggregate attendance of 574,875 fans — more than doubling the previous record of 240,055 set in the Netherlands in 2017.
Fans’ interest in the tournament was apparent this year. The Euro final between host England and Germany was the most-watched women’s soccer match in the U.K., bringing in 50 million viewers worldwide — over three times more than the 2017 final.
The game also had 87,192 attendees — the highest ever for any men’s or women’s European national team tournament game. Final numbers haven’t been released, but Global Data previously projected fans would spend $167 million during the match, Front Office Sports added.
UEFA previously reported that 54% of the group stages’ viewership was driven by neutral followers.
UEFA released a report earlier this month claiming European’s women’s soccer could reach roughly $698 million in annual commercial value — six times its current value.
“The future of the women’s game is incredibly promising,” UEFA’s director of football Giorgio Marchetti wrote.
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