Lamborghini and other players in the high-performance sports car market, which include Ferrari, Aston Martin Lagonda and McLaren, are wrestling with how to shift their ranges to battery power without losing the high performance that supports their premium pricing.

Italian sportscar brand Lamborghini plans to roll out its first fully electric model at the end of this decade,  chief executive Stephan Winkelmann said in remarks confirmed on Tuesday by a company spokesperson.

The plan underscores an even more cautious approach by Lamborghini – part of the Volkswagen Group – to electrification, after Winkelmann last year said the brand’s first fully electric car model would appear in the second half of the decade.

Lamborghini and other players in the high-performance sports car market, which include Ferrari, Aston Martin Lagonda and McLaren, are wrestling with how to shift their ranges to battery power without losing the high performance that supports their premium pricing.

Lamborghini’s first fully electric model will be a four-seater coupé sport utility (SUV), with a nod to the tradition of grand tourers (GT), the spokeswoman said confirming comments reported by Italian news agency ANSA. Winkelmann earlier pledged that Lamborghini’s entire lineup, including the Huracan and Aventador sports cars and the Urus SUV, would switched to hybrid gasoline-electric power in two or three years.

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