Former Economist president Paul Rossi is the new CEO of SportBusiness Group

He will lead the group's digital transformation strategy to strengthen its position as a leading provider of digital data and services in the sports business

SportBusiness announces the appointment of Paul Rossi as the new CEO of SportBusiness Group. Rossi, a note explains, joins the Group with extensive experience in digital publishing, most recently as president of The Economist Group and editor of The Economist magazine. At The Economist Rossi transformed that publication from a niche brand, which depended on advertising, into a diverse cross-platform business. As a key pillar of its growth strategy, SportBusiness Group has been successfully developing its digital presence for some time. Rossi will lead the group’s digital transformation strategy to strengthen its position as a leading provider of digital data and services in the sports business.

Paul Rossi’s work in building The Economist brand and launching new products in education, digital advertising and marketing services led him to be named Executive of the Year by Adweek, Top Innovator of Media Business and recipient of the IAA’s inaugural Global Compass Award, along with Ogilvy President Shelly Lazarus and Unilever CEO Paul Polman. After leaving The Economist Group in 2017, Paul Rossi assumed the role of CEO of the agency. Independent CSA branding based in New York. At CSA and The Economist, Rossi has advised many of the world’s leading companies on brand and media strategy, especially in responding to changing technologies, platforms and consumer behavior. After selling CSA in 2020, Paul Rossi worked as an independent consultant on media and brand strategy. He will now work full time at the London office of SportBusiness.

As part of the group’s broader growth strategy, a new company, SB Consulting, was established in Munich. Roberto Dalmiglio will move to Monaco to lead this business as CEO. Marco Auletta, president of SportBusiness Group, commented: “We are thrilled to have a CEO of Paul’s caliber joining us at a time when we believe that his experience and his skills can be more effective in driving the business forward. business. We have significant ambitions for business growth and believe that under Paul’s leadership this potential can be realized. We are also very grateful for the results achieved to date to Roberto Dalmiglio and we wish him every success in our new company, SB Consulting ”.

SportBusiness, underlines the note of the group, is the most reliable global intelligence service, which provides, through innovative and dedicated digital platforms, news, analysis, data and unique events that offer a competitive advantage to executives in the sports sector as broadcasters, owners of rights, agencies, financial institutions, brands and universities. Founded in 1996, the company is at the heart of the sports industry, close to the decision makers who drive the sector. Headquartered in London, the company has offices in the Americas, the Middle East and Asia, including offices in Miami, Dubai and Singapore, making the company close to many of the leading companies in the sport. This allows the editorial team to gather insights into commercial strategies as well as business-critical data, that the Company’s clients can use in their businesses. The depth, accuracy and credibility of the company’s media and sponsorship analytics and data, the note concludes, is what gives it its reputation as a market-leading service in the industry. 

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