Company has developed a concrete and sustainable growth plan, consistent with the decarbonisation and ecological transition objectives
Edison, the Italian energy group, has launched a new corporate communication platform, the Italian energy firm announced.
Beginning this year the company is consolidating its position as a responsible operator and leader of Italy’s energy transition. Edison has developed a concrete and sustainable growth plan, consistent with the decarbonization and ecological transition objectives delineated in the Italian Integrated National Plan for Energy and Climate (PNIEC) and in the European Green Deal, By integrating production sources with flexibility systems, by 2030, the company will have 5 GW of installed “Green” capacity between wind, photovoltaic and hydroelectric; 3 billion euros of investments throughout the country for wind and photovoltaic development; and 1 GW of storage and flexibility, including hydroelectric pumping systems and batteries, to ensure safety and adequacy of the system.
“We are living in a unique historical moment and we are going through a fundamental transformation to determine the quality of our future,” said Cristina Parenti, Edison’s director of communications and external relations. “Edison is demonstrating its vocation as a pioneer and guide to progress. Our new communication platform expresses precisely these values: innovation, responsibility, integrity, respect, seriousness, reliability. It invites everyone to ask themselves the same questions to know, get informed, reflect on what is happening and actively participate in the change, to build together a sustainable future for all,” said Parenti.
“We are proud to have been chosen as a communication partner by the oldest European energy company,” said Marta Di Girolamo, CEO of Gray, the US based advertising giant. “From the first meeting with Edison, we perceived a commonality of vision and values and we made their ambition our own. Edison is at the forefront of leading the country towards energy transition and is inspired by the same principles of sustainability and innovation that guide the WPP Group.”
Gray is a member of the WPP group, along with Wavemaker, its media partner in working with Edison.
“The goal of this collaboration is to make Edison the reference point on these issues and at the basis of the new communication format are the questions introduced by Edison’s E: Thomas Alva Edison never stopped asking questions and looking for new angles and points of view to change the world,” said Di Girolamo. “We perceived a commonality of vision and values and we made their ambition our own.”
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