New partnership with vertical agriculture company demonstrates Helbiz Kitchen's commitment and attention to innovation in the agri-food chain
Milan, November 25, 2021 – Helbiz Kitchen, a business unit of Helbiz (NASDAQ: HLBZ), a world leader in micro-mobility and the first in its sector to be listed on Nasdaq, announces its collaboration with Planet Farms, a leading company in vertical farming.
Born in Milan in 2018, Planet Farms has developed a unique vertical cultivation system, able to perfectly harmonize all the fundamental parameters for the growth of vegetables, yielding a product rich in taste and nutritional properties. The company has achieved at 360° sustainability: environmental, social and economic, thanks to an approach aimed at maximizing productivity by guaranteeing savings of over 95% of water and 90% of soil compared to open-field agriculture. Planet Farms entirely avoids the use of pesticides and herbicides, and minimizes food waste along the entire production process. Planet Farms products are kept fresh longer using entirely natural means. Thanks to a fully integrated supply chain (from seed to packaged product), the company ensures the highest quality, transparency, certifiability and traceability of the product.
Helbiz Kitchen uses suppliers of excellence, with the aim of offering its customers the best products on the market, with particular attention to sustainability and the territory of origin, respecting the best food culture and Italian agricultural tradition. With this in mind, Helbiz Kitchen has chosen Planet Farms as a partner to supply high quality raw materials, for preparing salads, pokes and burgers.
“Having a partner like Planet Farms by our side is not only a source of pride, but it is also an important affirmation to our customers: We are committed daily to the search for excellent raw materials, in order to be sure to always offer a top quality product. Planet Farms answers the need for healthy, high quality and very low environmental-impact agricultural products,” said Paolo Scocco, COO of Helbiz Kitchen. “Once again Helbiz Kitchen has chosen Italian suppliers of excellence, with a strong focus on sustainability.”
“We share a common purpose with Helbiz Kitchen: to provide the consumer with a good, healthy and environmentally friendly product,” said Luca Travaglini, Co-Founder and Co-CEO with Daniele Benatoff of Planet Farms. “In Planet Farms we have developed an innovative vertical cultivation system, which allows to perfectly harmonize all the fundamental parameters for the growth of vegetables while respecting the physiology of the plant,” said Travaglini.
“We create ideal conditions around our crops, safeguarding the environment, the palate and the health of consumers. We must work with nature responsibly, studying alternative solutions to improve the efficiency in the use of resources,” he added.
Orders on Helbiz Kitchen are active 12 hours a day, from 11:00 to 23:00, 7 days a week, through the Helbiz app. Thanks to a single app, in addition to choosing the best means of micro-mobility, with a single order and a single delivery, customers will be able to have all 6 of Helbiz Kitchen’s gastronomic specialties at home.
Helbiz is a global leader in micro-mobility services. Launched in 2015 and headquartered in New York City, the company operates electric scooters, bicycles and mopeds all on one convenient, user-friendly platform with over 40 licenses in cities around the world. Helbiz uses a customized and proprietary fleet management platform, artificial intelligence and environmental mapping to optimize operations and business sustainability. With 2.7 million registered users, Helbiz is expanding its urban life products and services to include live streaming, food delivery, financial services and more, all accessible within its mobile app.
Planet Farms is a leading company in vertical farming, founded in Milan in 2018, which has developed a vertical farming system unique in the world to give a concrete answer to the need for healthy, high quality, low environmental impact and affordable agricultural products. Planet Farms was born from an idea by Luca Travaglini, and brought to market with his co-founder, co-CEO, and lifelong friend Daniele Benatoff.
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