"Today we begin a journey that we should have started 20 years ago," says Michele Ciccarese, Lega Serie A's commercial and marketing director.

“We are late,” said Michele Ciccarese, Lega Serie A’s commercial and marketing director. “Today, we finally begin a journey that we should have started 20 years ago. Serie A has 540 million fans worldwide, of which 33 million are in Italy. This means that 90% of our fans are out of our home.” Ciccarese was speaking on the sidelines of “Calcio is back,” an event held Tuesday night in the prestigious setting of the Metropolitan Museum of Art in New York City.

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