Rome, 26 May (LaPresse) – Dondup has announced that Lauro De Marinis, the Italian singer-songwriter known as Achille Lauro, has taken on the role of Creative Director for the brand. Lauro will present his first capsule collection on 15 June 2026 during his concert-event at the San Siro Stadium in Milan. In his new role, he will lead Dondup’s Design Department, with responsibility for defining and expressing the brand’s creative vision across the women’s, men’s and accessories collections. Renowned for the history, quality and attention to detail typical of the finest Italian craftsmanship, Dondup proudly upholds the core values of denim culture. Product innovation and a non-conformist spirit have made it one of the most highly regarded Made in Italy ready-to-wear brands. Achille Lauro said: “I wanted to create something that would last. Not as a face but as a creator. Not a gesture, but a project. The start of a creative journey that will shape Dondup’s image, collections and positioning in the coming years – preserving its DNA and strengthening its identity. Elegance is not an accessory, it is an attitude, and fashion must know how to convey it.” On his Instagram profile, the artist added: “Fashion, alongside music, is one of the languages through which I have always expressed myself, and for years I have dreamed of sharing my personal vision of it, not as a face but as a creator. I have nurtured ideas and visions, waiting for the right moment to turn them into something real, and I can’t wait to share this passion with you.” Mauro Grange, CEO of Dondup, commented: “I am truly delighted that Lauro is joining our team as Creative Director of Dondup for a long-term collaboration. Thanks to his profound artistic sensibility and his appreciation for our brand’s heritage, I am confident he will lead the creative team with a distinctive vision, helping to write the next chapter of Dondup, capitalising on its heritage and bringing great value to the brand. From the very beginning, there has been a wonderful rapport between us, and we look forward to realising great projects together. With Lauro De Marinis, Dondup will continue to influence fashion and culture through highly desirable collections and with a unique, contemporary perspective on modern luxury.”
Dondup appoints Achille Lauro as new creative director: first capsule collection on 15 June at San Siro
Rome, 26 May (LaPresse) – Dondup has announced that Lauro De Marinis, the Italian singer-songwriter known as Achille Lauro, has taken on the role of Creative Director for the brand. Lauro will present his first capsule collection on 15 June 2026 during his concert-event at the San Siro Stadium in Milan. In his new role, he will lead Dondup’s Design Department, with responsibility for defining and expressing the brand’s creative vision across the women’s, men’s and accessories collections. Renowned for the history, quality and attention to detail typical of the finest Italian craftsmanship, Dondup proudly upholds the core values of denim culture. Product innovation and a non-conformist spirit have made it one of the most highly regarded Made in Italy ready-to-wear brands. Achille Lauro said: “I wanted to create something that would last. Not as a face but as a creator. Not a gesture, but a project. The start of a creative journey that will shape Dondup’s image, collections and positioning in the coming years – preserving its DNA and strengthening its identity. Elegance is not an accessory, it is an attitude, and fashion must know how to convey it.” On his Instagram profile, the artist added: “Fashion, alongside music, is one of the languages through which I have always expressed myself, and for years I have dreamed of sharing my personal vision of it, not as a face but as a creator. I have nurtured ideas and visions, waiting for the right moment to turn them into something real, and I can’t wait to share this passion with you.” Mauro Grange, CEO of Dondup, commented: “I am truly delighted that Lauro is joining our team as Creative Director of Dondup for a long-term collaboration. Thanks to his profound artistic sensibility and his appreciation for our brand’s heritage, I am confident he will lead the creative team with a distinctive vision, helping to write the next chapter of Dondup, capitalising on its heritage and bringing great value to the brand. From the very beginning, there has been a wonderful rapport between us, and we look forward to realising great projects together. With Lauro De Marinis, Dondup will continue to influence fashion and culture through highly desirable collections and with a unique, contemporary perspective on modern luxury.”
