It’s about space and exploration, sure, and certainly about capitalism and billionaires and questions of economic equity. But it’s also about popular culture and marketing and entertainment and nostalgia and hope and Manifest Destiny and, and, and … well, you get the idea.

“Risk is our business,” James T. Kirk once said. “That’s what this starship is all about. That’s why we’re aboard her.”
More than a half-century later, the AP writes, the performer who breathed life into the fabled Enterprise captain is, at age 90, making that kind of risk his own business and heading toward the stars under dramatically different circumstances than his fictional counterpart.
And in doing so, William Shatner is causing worlds to collide, or at least permitting parallel universes to coexist — the utopian spacefaring vision of “Star Trek” and the evolving, increasingly commercial spot that “space” holds in the American psyche.

When Shatner boards Jeff Bezos’ Blue Origin NS-18 in Texas at around dawn Wednesday, his one small step into the craft creates one of the ultimate crossover stories of our era.

It’s about space and exploration, sure, and certainly about capitalism and billionaires and questions of economic equity. But it’s also about popular culture and marketing and entertainment and nostalgia and hope and Manifest Destiny and, and, and … well, you get the idea.

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