Rome, 28 Oct. (LaPresse) – “The Allianz brand has reached its highest-ever value, at 30.7 billion dollars”. Allianz itself announced this. “Steady growth towards a new milestone – the company explains – for the eighth consecutive year. Allianz is the world’s most valuable insurance brand: it has reached a record 30.7 billion dollars, gaining one position and rising to 26th place in the Interbrand Best Global Brands 2026 ranking”. “In an increasingly competitive environment, we continue to strengthen our brand by focusing on what truly matters to our customers: their health and financial security – says Oliver Bate, Chief Executive Officer of Allianz SE – the strength of our business and our ongoing investments to meet people’s most significant protection needs underpin this year’s recognition by Interbrand. At the same time, through our community initiatives and global sports partnerships, we help create opportunities for people to meet and share experiences, bringing them closer together”. The 9% increase compared with 2025 – it is noted – further narrows “the gap with the world’s most valuable technology and consumer goods brands, including Apple, Microsoft and Coca-Cola”. This growth trajectory is “supported by strong business development and solid financial performance, as well as by a global brand strategy built on trust and characterised by a customer-centric approach and attention to their needs”. “In a world increasingly driven by artificial intelligence, trust is what turns a brand’s strength into meaningful, lasting relationships with customers – says Bernd Heinemann, Group Head of Strategy, Brand and Customer Experience at Allianz SE – we earn this trust not only through reliable information but also by providing experiences people can count on: being present when they make decisions and ensuring a simple, seamless experience, both digitally and in person. As artificial intelligence changes the way people search for and find information, we are evolving our brand and distribution strategy so that Allianz continues to be visible, relevant and reliable, while offering customers the best possible human experience wherever they prefer it”. As the worldwide insurance partner of the international Olympic and Paralympic movements, Allianz contributed to the safe delivery of the Milano Cortina 2026 Winter Olympic and Paralympic Games. The Games involved more than 5.4 million spectators and approximately 2.6 billion television viewers worldwide. They also marked 20 years of partnership between Allianz and the International Paralympic Movement. In 2026, Allianz also launched a multi-year global partnership with Jannik Sinner. These 2026 milestones are part of decades of commitment to sport – the company points out – including more than 25 years alongside FC Bayern Munich and support for hundreds of local sports clubs and associations across its national markets. The Allianz family of eight stadiums – most recently joined by the Allianz Beach Arena for LA28, the 2028 Los Angeles Olympic and Paralympic Games – welcomes millions of fans every year. In 2026, the Allianz School for Life was established to promote financial education.
Allianz surpasses $30 billion: highest valuation ever
Rome, 28 Oct. (LaPresse) – “The Allianz brand has reached its highest-ever value, at 30.7 billion dollars”. Allianz itself announced this. “Steady growth towards a new milestone – the company explains – for the eighth consecutive year. Allianz is the world’s most valuable insurance brand: it has reached a record 30.7 billion dollars, gaining one position and rising to 26th place in the Interbrand Best Global Brands 2026 ranking”. “In an increasingly competitive environment, we continue to strengthen our brand by focusing on what truly matters to our customers: their health and financial security – says Oliver Bate, Chief Executive Officer of Allianz SE – the strength of our business and our ongoing investments to meet people’s most significant protection needs underpin this year’s recognition by Interbrand. At the same time, through our community initiatives and global sports partnerships, we help create opportunities for people to meet and share experiences, bringing them closer together”. The 9% increase compared with 2025 – it is noted – further narrows “the gap with the world’s most valuable technology and consumer goods brands, including Apple, Microsoft and Coca-Cola”. This growth trajectory is “supported by strong business development and solid financial performance, as well as by a global brand strategy built on trust and characterised by a customer-centric approach and attention to their needs”. “In a world increasingly driven by artificial intelligence, trust is what turns a brand’s strength into meaningful, lasting relationships with customers – says Bernd Heinemann, Group Head of Strategy, Brand and Customer Experience at Allianz SE – we earn this trust not only through reliable information but also by providing experiences people can count on: being present when they make decisions and ensuring a simple, seamless experience, both digitally and in person. As artificial intelligence changes the way people search for and find information, we are evolving our brand and distribution strategy so that Allianz continues to be visible, relevant and reliable, while offering customers the best possible human experience wherever they prefer it”. As the worldwide insurance partner of the international Olympic and Paralympic movements, Allianz contributed to the safe delivery of the Milano Cortina 2026 Winter Olympic and Paralympic Games. The Games involved more than 5.4 million spectators and approximately 2.6 billion television viewers worldwide. They also marked 20 years of partnership between Allianz and the International Paralympic Movement. In 2026, Allianz also launched a multi-year global partnership with Jannik Sinner. These 2026 milestones are part of decades of commitment to sport – the company points out – including more than 25 years alongside FC Bayern Munich and support for hundreds of local sports clubs and associations across its national markets. The Allianz family of eight stadiums – most recently joined by the Allianz Beach Arena for LA28, the 2028 Los Angeles Olympic and Paralympic Games – welcomes millions of fans every year. In 2026, the Allianz School for Life was established to promote financial education.