This is a very welcome recognition for the effort to promote the nation branding of Italy, that is, a new vision of our country that we want to give and have given abroad.
(LaPresse) “This is a very welcome recognition for the effort to promote the nation branding of Italy, that is, a new vision of our country that we want to give and have given abroad in this more than a year and a half in which we have been working with our embassies, our offices abroad, with the consortium that won the tender, precisely to give a clear signal of our vitality, which goes beyond the classic positive stereotypes of our country but touches all the peaks of excellence also in technology, culture, tourism. So a great recognition for our country for the work we have done as Ice and the Ministry of Foreign Affairs.”
This was said by Roberto Luongo, director general of Ice-Agenzia per la promozione all’estero e l’internazionalizzazione delle imprese italiane, who today was awarded one of the Forbes Social Awards, a prize that the international magazine recognized for the campaign ‘Italy is simply extraordinary: ‘beIT,’ for the promotion of Made in Italy and in support of Italian exports and the internationalization of the national economic system, conducted with the Ministry of Foreign Affairs and International Cooperation and carried out by Pomilio Blumm with Triboo Digitale, Triboo Mediahouse and Lventure Group.
For Giuseppe Sconamiglio, head of delegation of the Italian G20 presidency, it is a “very welcome” recognition and “a great achievement.” For the Farnesina, which “conceived and led the operation,” it is an important recognition and an “unprecedented operation,” said finally Lorenzo Angeloni , Director General of Country System Promotion
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