“We think it’s important for people to be able to hear directly from the leader who is inspiring people the most,” Evans said. “This is about creating a regular cadence and publishing it on all of the major tech platforms around the world simultaneously, so that the whole world can hear from the Ukrainian president directly.”

Ukrainian President Volodymyr Zelenskyy has an unusual new partner in his campaign to defend his country — Global Citizen, the international nonprofit fighting extreme poverty, AP reports.

Zelenskyy and Global Citizen on Sunday released the first of what they hope will be daily calls to action for the nonprofit’s millions of members, as well as its governmental, corporate and philanthropic partners. The video messages will feature Zelenskyy speaking about Ukraine’s battle against Russia paired with steps supporters can take to help, provided by Global Citizen.

The Ukrainian president’s first message sought the world’s help in defending his country against what he said were terrorist acts from Russia. In the video, Zelenskyy cited Russia’s bombardment of Ukraine’s cities and the firing on a nuclear power plant.

Global Citizen said it hoped the unique partnership will encourage people to stay informed about the humanitarian crisis and how to respond. Though Zelenskyy’s video statements continue to be covered by news organizations around the world, Global Citizen wanted to distribute his words in their entirety, the group’s CEO Hugh Evans said.

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